While the computer is a great tool that makes it easier for small business owners to create their own fliers, brochures, postcards and even websites, there are still many reasons why it can benefit you in the long run to hire a professional for all of your marketing needs.
1. You don’t have time.
Small business owners have a lot on their plates. That means you may put off doing a new marketing piece, even if it is something you really need. Hiring a designer to help means you can get that project done faster and begin using it to make you more money.
2. You deserve a polished brand.
A professional graphic designer can help you develop a theme or branding design that matches the quality of your products and services. They know the language of color and imagery and how to combine the right elements to create the best impression for your company.
3. You need an objective perspective.
Most people are too close to their business to really be able to take an objective look on things. When you hire a graphic designer, you are hiring someone that has seen and worked with numerous other businesses and can design your materials to help maximize results. You know what they say, “two heads are better than one!”
4. You want to keep your look consistent.
If you use different logos, different fonts and different messages everywhere, it’s going to be hard to look professional – never mind standing out in a potential customer’s mind. Designers know how to watch those little details and ensure that every piece of marketing communications fits with everything else. Sure, your customers may not notice if you used “Times New Roman” in one ad and “Calibri” in another, but the subconscious mind picks up details and uses them to form an overall opinion of your business. You look and seem more put together if everything does, in fact, fit together.
5. You save yourself a lot of headaches.
Let’s say you do put together something yourself, and send it off to the printer. When the proof – or worse, the finished product – comes back with problems that you didn't anticipate, fixing or reprinting will take even more time and money. Designers know what to do to make sure a file prints out correctly.
6. You stay on top of technology.
A great graphic designer should be on top of technology and will have industry approved software. There are many graphic design tools available to the general public, but not all are as high powered as those used by a professional. By utilizing professional tools, a designer will be able to provide a product more efficiently with a higher quality.
7. You take pride in your marketing materials.
Have you ever been in a situation where someone handed you an ugly or boring business card? Were you less likely to support the person who's card you have just received? If so, then you know how important first impressions are. All your marketing materials should be the best they can be for your business. Make the first impression the best!
Do you have a new graphic design project that you're ready to get started on for either your personal or business brand? Call Nola Web Creations today at 504-799-0379 for a free estimate.