So just how important is digital marketing? The answer is VERY important. By definition, digital marketing is marketing that makes use of electronic devices (computers) such as personal computers, smartphones, cellphones, tablets and game consoles to engage with an audience. Digital marketing applies technologies or platforms such as websites, e-mail, apps (classic and mobile) and social networks. In fact, social media marketing is a component of digital marketing.
Technology is ever evolving and even though more traditional forms of advertising such as print, radio and television are still valued ways to communicate with your particular audience, it is important to remember that more and more of a person's daily time is being spent with an electronic media device. Studies show that over half of all American adults have smart phones and by 2015 the number of social media users will increase by 26%.
Now is the time to develop a great responsive website and consider adding a strong social media strategy to your business or personal brand today.